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Everything you need to know about ad extensions

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Introduction ou extrait du livre blanc

"Search ads are no longer just about headlines, description lines and display URLs.

Ad Extensions now also play a huge part in the appearance and success of our ads. This whitepaper covers everything you need to know about ad extensions:
• Why Ad Extensions are important
• What "active" extensions are and how to test them
• What are "passive" extentions and tips to use them to your advantage
• A review of beta extensions available"