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Everything you need to know about ad extensions

Introduction ou extrait du livre blanc

"Search ads are no longer just about headlines, description lines and display URLs.

Ad Extensions now also play a huge part in the appearance and success of our ads. This whitepaper covers everything you need to know about ad extensions:
• Why Ad Extensions are important
• What "active" extensions are and how to test them
• What are "passive" extentions and tips to use them to your advantage
• A review of beta extensions available"

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