"To carry out this benchmark, we analyzed the loyalty programs of more than 80 brands in 8 key sectors."
"23% of consumers say that a favourable loyalty program encourages them to return to an e-shop to buy. Conversely, 30% are willing to break off their relationship with a brand if they feel that their loyalty is not sufficiently rewarded. (Industry Report, Loyoly, 2025)
A well-designed loyalty program is no longer limited to rewarding purchases. It becomes a strategic lever to strengthen retention, increase purchase frequency and create a truly lasting relationship with customers.
However, consumer expectations have evolved. Accumulating points is no longer enough. The most successful programs now incorporate a variety of engagement mechanisms, value content creation or recommendation, and offer attractive rewards that go beyond simple financial benefits.
We have compared more than 80 loyalty programs from 8 key sectors to help you identify best practices and feed your thinking."
