"As the mobile device has evolved, so has the digital games industry. Mobile gaming has come a long way since the days of Snake and now offers some of the most cutting-edge and interactive games on the market, such as Pokemon Go, Candy Crush Saga, Fortnite, and Clash of Clans.
There are over two billion mobile gamers worldwide in 2018, which means that people of all demographics can be found in gaming apps. Moreover, the average smartphone user spends 55 minutes per day playing mobile games — that’s 26% of consumers’ total mobile time going to mobile games compared to just 7% of total mobile ad spending.
This gap between consumer engagement and ad spending represents a huge opportunity for brands to get noticed, and advertisers can no longer underestimate the power and importance of this engrossing medium.
Mobile games score big with consumers, driving app usage and ad engagement rates that are much higher than in any other app category. However, few have realized the diversity and strength of the mobile gaming audience, creating an opportunity for advertisers to reach key targets through gaming apps. The Mobile Games Playbook looks at four main reasons why mobile games are such an effective method for leveling up advertising campaigns."