The Strength of Branding in the Fashion Industry :
Does an audience think about your brand as much as you’d like? Moving through our day-to-day routines and busy lives, there is little time for spontaneous nostalgia regarding our favorite labels. At a subconscious emotional level, recognized brands can and do play a pivotal role in our choices, but only when we are reminded or when we actively engage with them. Tom Ford, when speaking at the 2013 CFDA/Vogue Fashion Fund Awards, once said :
“Remember that our customers do not need our clothes.” Tom Ford, CFDA/ Vogue Fashion Fund Awards
He made a critical point, but the question is; how do you make your customers want and desire your clothes over your competitors?
