Grâce à ce livre blanc, optimisez votre stratégie de publicité et de marketing produit et posez les bases d'une entrée réussie sur le marché international !
"In today’s digital age, brands and online retailers have access to audiences around the globe, spanning major marketplaces to niche sites. According to DHL, nearly 20% of cross-border ecommerce purchases are worth more than 200 USD – a higher rate than in the domestic ecommerce market. Moreover, studies suggest businesses that sell internationally see an average of 10-15% more sales than those that don’t. However, the modern ecommerce landscape favors businesses that are agile and digitally adept.
That means your team must always be looking and planning for new global selling opportunities, and have a reliable way to reach new channels quickly. You need to be able to expand to new markets within days – not months. With 56% of European consumers and 48% of US consumers regularly shopping cross-border, there’s an opportunity to sell virtually any type of product overseas. But there is no one-size-fits-all approach to cross-border ecommerce. Businesses can sell to global shoppers in several ways. Whether you’re planning to launch your website abroad, leverage an international marketplace, or offer international shipping, you will need
to define and execute a seamless cross-border ecommerce strategy.
To understand what this might look like, we have broken it down into four key strategies:
- Market
- Channel
- Advertising
- Localization
By the end of this guide, you will understand exactly what it takes to find, reach, and convert new audiences abroad."
