Exploring social media trends, user profiles and brand preference.
"Understanding the social sphere in 2024 Get in touch Which social networks are leading the way in 2024? This report leverages 52-weeks of survey data from YouGov Profiles to reveal social media time spent, reasons for using social media, and television versus social media as a news source. We explore how user demographics shift between each social media platform – as well as sharing noteworthy attitudes to advertising, safety and integrity. In addition, this report leverages YouGov BrandIndex to discover the top 10 brands among users of each social network, based on difference to purchase consideration in comparison to the general population."
