Welcome to the era of Consumer Intelligence.
"Working closely with our customers and our internal team, we constantly review and explore the changing dynamics of social and customer channels.
With over 4.8 billion people (61% of the global population) now using the internet, the shift towards an interconnected world has become undeniable.
87% of consumers prefer to research products online before making a purchase, highlighting the increasing importance of digital touchpoints in the consumer journey. And the typical social media user now spends roughly 2 hours and 24 minutes per day using social channels."
