The power of the third eye in bringing a product to market
"Digital transformation and the need for mass personalization has accelerated the number of devices and interactions humans have with each other and brands. Today we are moving away from a theoretical or ubiquitous sense of what “Big Data” is, because it has become part of our everyday lives; so, data and its uses takes on more practical meaning and benefits.
Data itself has driven innovation such as Artificial Intelligence (AI), Robotic Process Automation (RPA), Augmented Reality (AR), data visualization and BI – plus much more. It is all about the need to make sense of the world around us.
By now we all understand the sheer volume of data that is generated by people and organizations, but the current focus is – how do we do that and how can it help us?
That is why the focus of this whitepaper is about the power of data, or rather Insight - as this is the practical value.
Join us as we follow the lifecycle of a product in order to understand how insight from the data available to us can improve operational execution and customer experiences."
