The rise of the Customer Data Platform in a cookieless world

"The data consulting specialist is gaining momentum and already has 1,000 employees in 15 countries, only 7 years after its creation. In a highly fragmented market, Artefact, a consulting firm specializing in data, stands out by offering a particularly popular service around data and digital: consulting, development and integration of AI solutions applied to business, operational support for client teams, even training.

As privacy regulations tighten and third-party cookies disappear, marketers need to rethink their ad-targeting and data strategies.

But, what’s the best strategy? Our experts at Artefact have compiled their findings from field experience and use cases to examine the rise of the Customer Data Platform in a cookieless world.

We share advice on how to:

• - Maximise first-party data collection.
• - Set up the right data collection tools and capabilities.
• - Build effective second-party data partnerships."