A practical guide to measuring your visibility with log analysis.
"It feels like we are hearing or reading A LOT about artificial intelligence everywhere we look. And while the amount of information available can sometimes be overwhelming, understanding how and where AI is integrated into our work and lives is becoming an unavoidable necessity.
Particularly when looking at the search industry, we are in an era in which AI is transforming how we search for and discover information. Being able to identify why your content appears—or doesn’t—in tools like ChatGPT is more than just a point of curiosity. It's now a legitimate part of any SEO strategy.
AI-driven search engines don’t operate quite like Google or Bing. They rely on real-time crawling, user prompts, and natural language understanding to provide answers to our questions. Furthermore, it is difficult to track if your brand is visible in the answers using traditional tools. That’s where log analysis comes in.
In this e-book, we’ll break down the core concepts behind OpenAI’s bots, explain how to track them with log analysis in Oncrawl, and walk you through the steps you should take to increase your chances of being seen, cited, and clicked in the AI space."
