MAKE YOUR EVENT MANAGEMENT EFFORTLESS WITH THIS CHECKLIST.
"Fashion events have evolved significantly in recent years, and the rise of phygital events gives another powerful option for brands to connect with their audience.
For fashion brands, events such as a collection launch (in-person or digital) or a special industry experience are a time to showcase products, connect with attendees, and amplify brand messaging.
Fashion Week, in particular, has become more accessible to consumers than ever before and creates one of the greatest opportunities to build loyal customer bases, with previous seasons like Prada’s SS21 digital show generating over $270K in Media Impact Value™ (MIV®) from the live stream and post show conversation between Raf Simons and Miuccia Prada.
But as brands are now returning to the runway for physical events, the desire to fill those seats with the right contacts and obtain maximum coverage remains a top priority.
Utilizing a checklist to mark every step of the journey to creating your most successful event yet, is a must. From the planning stage all the way through to post-event evaluations, this guide will detail all the important factors to consider for your next fashion event."
