Deep-dive into scalable user acquisition.
"2024 will be a transformative year for the mobile finance sector. After struggles in 2022 and early 2023, growth momentum is building again. Finance apps are disrupting traditional financial services with their convenience and usability, essential for day-to-day financial management. Usability, stability, and security are crucial in this competitive market, as apps failing in these areas risk losing users and market share. Next-gen technologies like AI, machine learning, and blockchain dominate the finance app space, enhancing user experiences and security measures. Finance apps must offer tailored privacy solutions to meet regulatory requirements. For marketers, tools like Adjust’s SKAN Solutions and InSight incrementality provide innovative measurement tactics in addition to traditional device-IDlevel attribution. Success hinges on understanding consumer needs and trends. The rise of finance super apps in APAC, MENA, and LATAM shows a demand for comprehensive platforms. Post-"crypto winter," there's a resurgence in cryptocurrency trading, with finance apps evolving to support this.
Buy now, pay later (BNPL) technologies and loan apps are also becoming mainstays as users grapple with the effects of challenging macroeconomic conditions. Adjust data shows positive growth across markets, with global finance app installs up 45% YoY from 2022 to 2023. This report dives into the data, along with expert analysis– providing exclusive perspectives on mobile marketing success in the finance sector. Continuous innovation in 2024 will be key to attracting and retaining a strong user base in this dynamic market."
