Learn how the fastest-growing European startups launched in 2020 are finding success with unconventional growth strategies.
"A few years ago, when most hyper-growth startups were essentially focused on Paid Channels, a company called Revolut was making the headlines. They obtained 1 million users without spending a dime on Search Ads or Paid Socials.
In a way, they got me into early-stage businesses. I was deeply passionate about the journey companies can take to reach hyper-growth, and it's something we're trying to accomplish with our clients at Launch Mappers. Revolut is an excellent example that shows you don't need to invest all of your capital on paid channels to reach exponential growth.
We decided to shed light on what young companies (less than two years old) can do to grow extremely fast and sustainably with the team.
Throughout this paper, you'll discover (or rediscover) amazing companies that understood their markets and customers so well from the get-go. They are now making millions in revenues. I hope you will enjoy this as much as we enjoyed researching the startup market to provide this document.
What is this report on unicorns?
We're currently seeing a fundamental change in how early-stage businesses are reaching hypergrowth. Most startups previously focused their marketing efforts on Search Ads and Paid Socials following their product launch phase. Revolut made headlines a few years ago by obtaining 1 million users without spending a dime on Search Ads or Paid Socials.
Today's unicorns are bucking that trend. We decided to shed light on what young companies (less than two years old) are doing to grow quickly and sustainably."
