Grâce à ce guide des personas spécifique au B2B, vous lancerez vos projets comme un pro et atteindrez facilement vos objectifs !
"Use The Right Strategy
The world is a vast collage of personalities.
ENFJ versus INTJ.
Sanguine versus Melancholy.
Libra versus Scorpio.
The good news is we have far more in common than separates us. For the sake of B2B sales — and meeting your monthly quota — we’ve identified four distinct buyer personas you’re likely to encounter.
1. Data Diver
2. Enthusiastic Entrepreneur
3. Reliable Rejector
4. Friendly Facilitator
Select traits may overlap, but others will stand in stark contrast to one another. It’s your job as a sales professional to uncover a prospect’s true personality and cater the conversation to their needs. This will lead to more commission, more quotas met, and most importantly, peace of mind."
