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When money moves to digital, where should it go?

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  • Version PDF - 18 pages - 2010 - Anglais

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Introduction ou extrait du livre blanc

"Online display advertising continues to increase as a percentage of the overall marketing mix, and according to PricewaterhouseCoopers’ (PwC) Special Report, Global Entertainment and Media Outlook, the Internet will be the second-largest advertising medium by 2014.

As quickly as advertising dollars are moving online, so is the availability of new media-placement strategies.

From audience targeting to contextual buys and from retargeting to efficiency or premium buys, there are many placement options that media planners must now consider.

Much of this growth in display ad spending is a result of the increasingly fragmented nature of the Internet."