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A programmatic TV guide for sellers part 2

  • EditeurSpotXchange
  • Version Pdf - 16 pages - Avril 2015 - Anglais

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Introduction ou extrait du livre blanc

Extrait du livre blanc : "Saying that the traditional concept of television has entered a transformational phase with tremendous potential for broadcasters and content owners is about as profound as saying water is wet.

(...)The Challenge: Changing Patterns of Video Consumption

This is the second installment of our Programmatic TV Guide for Sellers series, discussing the expanding ways consumers can engage with video content and the opportunities programmatic technologies present."