"The time has come for your marketing team to purchase a new digital marketing platform. Implementing marketing technology requires a great investment of time and resources and should be planned carefully to avoid any negative impact on your day-today business activities. By asking the right questions to digital marketing vendors, you can accelerate the time-to-value and avoid buyer’s remorse down the road.
With the plethora of marketing technology vendors available, it’s a challenge to find the best provider with the right solution for your company and your goals. This guide will help you in your evaluation process by highlighting 10 key questions you must ask every marketing vendor. For each question, we have identified the risk of not having the feature/function and the musthaves you should be looking for in a platform.
This guide is designed for companies that:
- • have outgrown their current solution
- • want to scale their marketing activities
- • don’t find value in their current solution
- • want to consolidate many point solutions
- • aren’t GDPR compliant
- • want to unify their customer data"