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Next level Marketing Automation

Comment donner à votre entreprise une longueur d'avance en matière de marketing automation

  • EditeurEmakina
  • Version PDF - 42 pages - 2020 - Anglais

Introduction ou extrait du livre blanc

"So you want to get more out of your Marketing Automation?

If we define Marketing Automation as any kind of technology that allows a business to target customers by using automated marketing messages, it would make sense if we only discussed technology in this whitepaper.
Particularly since marketers utilize only 58% of their martech stack’s potential, according to Gartner However, this is not one of those whitepapers.
Why ?

Because we believe Marketing Automation is about more than tech.
It’s about using technology to deliver and improve user experiences on all possible touchpoints during a consumer journey.
That could mean supporting sales by increasing lead generation; or facilitating users to make choices through upsell techniques like product recommendations; or increasing relevancy by creating a complete user & lifecycle journey and servicing the right experience at the right moment, in a personalized way.
Even though all of this can happen in a way that is automated, it does not mean it is effortless. In fact, it is becoming harder and harder every year to use marketing automation technology effectively."

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