Comment donner à votre entreprise une longueur d'avance en matière de marketing automation
"So you want to get more out of your Marketing Automation?
If we define Marketing Automation as any kind of technology that allows a business to target customers by using automated marketing messages, it would make sense if we only discussed technology in this whitepaper.
Particularly since marketers utilize only 58% of their martech stack’s potential, according to Gartner However, this is not one of those whitepapers.
Why ?
Because we believe Marketing Automation is about more than tech.
It’s about using technology to deliver and improve user experiences on all possible touchpoints during a consumer journey.
That could mean supporting sales by increasing lead generation; or facilitating users to make choices through upsell techniques like product recommendations; or increasing relevancy by creating a complete user & lifecycle journey and servicing the right experience at the right moment, in a personalized way.
Even though all of this can happen in a way that is automated, it does not mean it is effortless. In fact, it is becoming harder and harder every year to use marketing automation technology effectively."
