"Get more from your marketing automation
If we define marketing automation as any kind of technology that allows a business to target customers through automated marketing messages, it makes sense to only discuss technology in this whitepaper.
However, marketing automation is about so much more—with potential that remains largely untapped. According to a Gartner Survey, marketers only use 58% of their martech stack’s potential. Why? Because marketing automation is about more than tech.
Introduction It’s about delivering powerful user experiences on all possible touchpoints of a consumer journey"
