"How are landing pages for large organizations — post-click marketing initiatives at the enterprise level — different than landing pages for anyone else?
The objective is the same, to provide a better experience when respondents click through from online advertising and email marketing, and to thereby increase the conversion rate and ROI.
Arguably, even the tactics and creative options for the design and content of the pages — the best practices that are usually written about the subject — are largely the same (...)"
