A new audience for Banking actors.
"Insights • Influencers sensitive represents a small portion of the total French population, less than 1in10
• However this audience can be interesting for Banking actors : ✓ To bring younger people - 60% of them are under 34 y/o – ✓ To push more risky investment (they are opened to it and trust banks & financial services) ✓ To push complementary services, such as overdraft protection, travel insurance or even cashback spending.
An audience who is more masculine and younger with almost 60% under 34 y/o., living in big cities such as Paris, but polarized in terms of income."
