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Mirakl x Adobe ebook - Les bonnes raisons de lancer sa marketplace B2B

Make a business case for owning and operating a B2B marketplace.

  • EditeurMirakl
  • Version PDF - 18 pages - 2023 - Français

Introduction ou extrait du livre blanc

"The last few years have seen a dramatic acceleration of B2B selling via digital channels—and market trends suggest that there’s no going back. B2B sales online grew 40% from $900 billion in 2018 to an estimated $1.3 trillion in 2020. Plus, customer expectations are rising. In a recent Gartner survey, 80% of B2B buyers said they expect the same convenient experience offered by leading consumer websites. In this digital-first environment, it’s no surprise that one-third of B2B buyers use marketplaces to procure at least 50% of their business products and services."

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