This holiday season, consumers are blending online convenience with instore experiences, embracing a hybrid approach that reflects the best of both worlds.
"The 2024 holiday shopping season is just around the corner, and it’s shaping up to be a whirlwind of clicks, taps, and in-store dashes. With tech-savvy shoppers juggling mobile apps, social media feeds, and in-person visits, it’s clear that consumers are craving flexibility and convenience like never before. But this year, shoppers are also keeping a close eye on their wallets and the planet while hunting for the perfect gift.
We recently ran a survey with consumers about their holiday shopping habits, and what we found was a blend of high-tech habits and old-school values, with shoppers expecting both the ease of online browsing and the tactile satisfaction of in-store experiences."