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PIM – The Foundation for Personalization and Digital Transformation
Personnalisation

PIM – The Foundation for Personalization and Digital Transformation

"Personalization has been a major theme in the fashion industry for years, but most have yet to provide it at scale. As consumers continue to demand more personalized offers, fashion companies need to fast-track their ab...

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Drive better retail to conquer the Amazon storm
Commerce de détail

Drive better retail to conquer the Amazon storm

"For retailers in today’s marketplace, creating a winning customer experience is a must. Consumers are in touch with products at multiple junctures throughout the day: online via desktop computers, on-the-go through mo...

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Digital Marketing - It doesn't have to be difficult
Marketing digital / E-marketing / Webmarketing

Digital Marketing - It doesn't have to be difficult

"Thanks to digitalization, communication has changed drastically – both on a professional and a private level. Many communication channels are already at least partially digitalized, due to the frequent usage of mobile...

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La transformation digitale dans l'industrie de la mode
Mode

La transformation digitale dans l'industrie de la mode

"Les tendances sont éphémères – et tout particulièrement dans le domaine de la mode. Dans un contexte de digitalisation, la vitesse à laquelle évoluent ces tendances a considérablement augmenté. L’industrie d...

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