In today's competitive ecommerce landscape, prioritizing profitability over growth is crucial. They will show you how to use the power of Loomi, Bloomreach’s ecommerce AI, to minimze returns, retain valuable customers, and reduce CAC.
"Relentlessly pursuing new customers can be a double-edged sword. While focusing on business growth is important, factors like skyrocketing advertising costs and serial returners can be a huge barrier for brands who want to scale without emptying the coffers in the process. Just look at TikTok’s ad costs in recent years, which have increased by a whopping 92%, with Facebook (89%) and Snapchat (64%) not far behind.
This surge can be attributed to two key factors: Apple's new privacy policy limiting data collection and a booming ecommerce market driving up competition for ad space. As a result, customer acquisition costs (CAC) continue to climb."
