Découvrez ce que les professionnels de la communication peuvent apprendre du marketing et comment améliorer l'engagement des employés avec une stratégie d'Advocacy
"What is employee advocacy?
Outside of its programmatic meaning, employee advocacy simply means having workers who are so engaged with an organization that they represent it positively and voluntarily within their own networks.
They post about it on social media, actively engage with its media content (blogs, social posts, reports, etc.), recommend people they know to work there, and wear its swag when they’re out and about.
In the context of employee advocacy as an intentional act though (what you might call Employee Advocacy), EA is a set of strategic and tactical actions
that give employees everything they need to advocate for your company.
This may include setting them up as ambassadors, incentivizing them, giving them a timeline of appropriate content, and offering social media training on how they can use it in an authentic way.
EA means treating this kind of earned media mention as a serious marketing avenue. And lots of companies now do it."
