Version originale :
"I recall hiring my first SEO agency around 2001 or 2002. I cannot quite remember exactly when, it was so long ago and so much has happened in our industry since then. Yet when I speak to some other industry veterans who have been practitioners for a decade or more they recognise the pace of change, but also go on to point out that many fundamentals of successful SEO remain the same; get the technical foundations right so your content can be crawled and indexed, write great quality content for users; earn and seek quality links; rinse and repeat.
So a lot has changed, yet a lot hasn’t! We live and work in such exciting times that sometimes we cannot see just how fast we’re moving. We didn’t interview him for this research, but wasn’t it that great philosopher Ferris Bueller who said, “Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.”
And that’s what we decided to do with this study. To stop and take stock of developments in the industry and look at what’s going on around us and where that might lead us. . . . and of course, as all good SEOs always do, how we can develop a view of the future that might give us and our clients a competitive edge.
So a big heartfelt thank-you to our 15 first-class video interviewees and the 300+ professional SEOs and content marketers who took the time to complete the SEO in 2020 survey and share their thoughts."