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Five digital growth factors for manufacturers

Cet eBook explore 5 facteurs de croissance numérique rendus possibles par l'automatisation du marketing qui peuvent alimenter une croissance rapide.


Introduction ou extrait du livre blanc

"Technology is transforming the manufacturing industry.

New online marketplaces and ecosystems have made it easier than ever for manufacturing companies to reach new customers around the world. At the same time, the next generation of B2B buyers is turning to the Internet instead of their sales reps. In fact, buyers are usually 60 to 80 percent through the buying journey before they ever talk to sales.1

How do you continue to grow in this new hyper-competitive and increasingly digital selling environment?

The answer, at least in part, is marketing automation. Armed with the right tools, your marketing department can bridge the gap between your online presence and your sales team, so you get more value from both."

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