This example framework illustrates how elements of a marketing strategy can be embedded into your future internal communications campaigns and company-wide initiatives.
"This example framework illustrates how elements of a marketing strategy can be embedded into your future internal communications campaigns and company-wide initiatives. Campaign goal: Increase employee engagement with a new sustainability initiative. Marketing elements to consider:
Targeted messaging :
Throughout all phases, tailor messages to different departments or locations, highlighting how their actions contribute to the initiative’s goals. This can include invitations to your pre-launch survey, launch announcement, and regular updates."
