Hint: It’s all about sharing your customer’s voice.
"A lot goes into launching a new product. Every detail is planned with attention and care. From product ideation and creation, to marketing collateral and go-live day, a successful product launch is a well-oiled machine.
But there’s one thing every successful product launch has in common: A pre-launch content collection strategy.
We spoke with some of the world’s best brands including, 3M, Burt’s Bees, and Canon to discuss the content marketing formula for product launch success.
Download the e-book now and learn:
How can brands successfully adapt to the new ways consumers discover, research, and buy products? The key to any product launch success is preparation and execution – and successful brands leave nothing to chance."
