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Customer Data Platform: Your Complete Guide

Understanding Customers in a 2023 Perspective.

Introduction ou extrait du livre blanc

"The wave of privacy has turned into a powerful storm - one with many fluctuations, wild and unpredictable waves, yet no definite endpoint. Over the last decade, new regulatory laws and privacy initiatives have arisen, forcing organizations worldwide to re-invent their data strategy and technological setup.

Not only to track and understand buyers’ online behavior in the future but also to transform their business into one that values privacy and keeps up with performance levels - all under one roof"

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