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Réalité Augmentée : à la croisée du digital et du monde physique

6 points clés pour intégrer la réalité augmentée à votre marketing mix.

  • EditeuriProspect
  • Version PDF - 11 pages - 2016 - Anglais

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"Pokémon Go captured the world’s collective imagination — reaching across age, gender, and geographic boundaries to engage an unprecedented number of people in a location-based augmented reality (AR) experience. Even more exciting than catching a rare Mew Pokémon (to marketers at least) is how this global phenomenon has demonstrated an increasingly viable consumer appetite for AR experiences.

By bridging the gap between the physical and digital worlds, AR enables the creation of never-before-realized, location-driven, personalized consumer experiences at scale.

The confluence of mobile technologies and consumer behavior has created optimal conditions to push augmented reality into the mainstream. AR technology allows marketers to superimpose digital content and interactivity over the real-world, realtime view seen through the camera lens on a mobile device. While the technology has been around for a while, a lack of maturity and cost constraints have restricted use cases. However, the time has come for marketers to recognize the opportunities that AR can deliver. By bridging the gap between the physical and digital worlds, AR enables the creation of never-before-realized, location-driven, personalized consumer experiences at scale."

Réalité Augmentée : à la croisée du digital et du monde physique