"In the retail and ecommerce world, “pure play” is becoming more and more of a buzzword.
Left and right, new ‘online only’ brands are challenging traditional brick and mortar retailers and are often growing at tornado-like speed. Brands like Warby Parker, Casper, Gilt, Birchbox, and Amazon have seen incredible growth. What’s more, 2020 saw a huge uplift in online sales. In fact, some clients did 510 times their 2019 online order volume—and the uplift is here to stay. This means the ability to scale fulfillment operations for pure play retailers has become ever more important.
But with growth comes fulfillment complexity.
As a pure play retailer you might add more stock locations, such as Distribution Centers (DC or Drop Ship Vendors (DSV. Or more channels, like marketplaces, or an online store in a new region. Or maybe you offer Value Added Services that are hard to manage at scale. Whatever the challenge, when your fulfillment operations reach a certain level of complexity, you need a better way to manage them.
In other words: you need the power of an Order Management System.
So let’s look at 6 signs a pure play retailer might benefit from an Order Management System."
