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Challenges and opportunities in targeting the senior consumer

  • EditeurEuromonitor
  • Version Pdf - 37 pages - Avril 2015 - Anglais

Introduction ou extrait du livre blanc

Extrait du livre blanc : "- Learn why technology, eyewear, luxury goods, apparel, beauty, personal care, garden, tissue and hygiene industries need to make baby boomers a priority
- Identify buying preferences across elderly consumers to unlock sizeable opportunities
- See how companies in Japan are finding opportunities in an ageing market"

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