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"What is it? Buy Now Pay Later is a type of short-term financing that allows consumers to make purchases and pay for them at a future date. BNPL is generally structured like an installment plan money lending process that involves consumers, financiers, and merchants.
Application in Fashion This concept has been around for decades, especially in furniture stores and the automotive industry, but its application within the fashion industry is more recent, possibly driven by our increased accessibility to shopping, fashion, and the new technologies.
All fashion brands, mainstream to luxury, have either invested in BNPL capabilities or are considering investments. But what types of fashion shoppers use BNPL? Is it for everyone? What about every brand?"
