"Over the last few years, social media has radically changed the way we communicate.
Adopting social tools and video applications for the workplace not only meets the expectations of today’s employees, partners and customers, it ignites tremendous change for your business – increasing productivity, engaging customers and saving costs.
In this paper, we define how video can power social enterprise / collaboration applications for product development, customer service, sales, marketing, and employee or partner communication.
We also dive into the application and architectural considerations that must be taken into account in making these initiatives a success within your organization."