7-step checklist to get started with your cold outreach.
"14,600,000. That’s how many results come up in your search if you Google for cold outreach guide Feeling overwhelmed yet? Fear not! Get your outbound sequence up and running in 7 steps with this no-nonsense checklist.
Step 1 : This can be a domain name similar to your main one, e.g. reply.io —> reply.app, replymail.io, getreply.io, reply.com, replyteam.io, etc. You will still be able to use your main domain when working with inbound leads (trials, demo requests, etc.).
Warm-up your email account
To do that, send emails to the 'warm' contacts — your colleagues and friends — first. Make sure these people open your emails, mark as 'not spam', reply to them, and forward your emails if possible. Slowly increase your daily sending limits (you can automate the process using Reply). Here’s a ramp up framework we recommend to our users:
Check your Spam Score
Even if you’ve followed the listed steps precisely, make sure to do some deliverability testing before you launch your first campaign.
One of the best and most user-friendly tools we’ve tried is . Just send your email to the address generated by the service and click “check the score”. You’ll get your “spam score” along with a detailed report on some key metrics, including SpamAssassin score, domain authentication, blacklists, etc."
