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Gen Z & Inflation : How does the inflation in France affect 18–24-year-olds? What is the impact on brands ?

After monthly fixed charges, 18-24 y/o have less money to spend compared to late 2022.

  • EditeurYougov
  • Version PDF - 14 pages - 2023 - Anglais
Livre blanc - Gen Z & Inflation : How does the inflation in France affect 18–24-year-olds? What is the impact on brands ? -  Yougov

Introduction ou extrait du livre blanc

"Inflation rates in France, and abroad, rose a lot in 2022 following tensions on transportation and material porduction, but il now seems to slow down.

INSEE, established at 4% the overal inflation rate in France in December 2023 compared to December 2022 whereas it reached more than 6% few months ago.

Known as one of the poorest portions of the national population, people aged between 18 and make both ends meet. This document aims to assess budget cuts among this young audience and the impact on different business categories. "

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