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Les livres blancs de IAB Europe



A guide to the post third-party cookie era
RGPD / GDPR

A guide to the post third-party cookie era

"In May 2020, IAB Europe released a ‘Guide to the Post Third-Party Cookie Era’, to prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post-thirdparty cookie advertising ecosystem. T...

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Programmatic Native Advertising
Native Advertising

Programmatic Native Advertising

"Native advertising spend is expected to reach $85.5 billion by 2020, double the current level. Indeed, the growth of digital advertising as a whole has doubled in size over the past 5 years according to IAB Europe’s A...

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Publicité en ligne

Programmatic Trading

"In a few short years, Programmatic Trading has emerged from the back rooms of digital networks to front and centre in the battle for customer engagement. In recent research with WARC and AppNexus, IAB Europe polled m...

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