Cost savings and business benefits enabled by Bloomreach engagement
"Bombarded with marketing messages across myriad channels, today’s digital consumers experience frustration and fatigue. This constant influx of offers and promotions can desensitize customers, prompting them to ignore or unsubscribe from communications altogether. It is increasingly crucial for marketers to engage the right audiences with relevant and timely messages to avoid customer churn. Organizations need an engagement solution that helps them align marketing with customers’ preferences and behavior to ensure a mutual value exchange.
Bloomreach Engagement is an omnichannel marketing automation platform with a builtin customer data platform that brings together over 13 different marketing channels into a single AI-powered platform. This allows marketers to simplify their daily operations, consolidate costs, and enable end-to-end personalization to boost engagement and conversions.
Bloomreach commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Bloomreach Engagement. 1 The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Bloomreach Engagement on their organizations.
To better understand the benefits, costs, and risks associated with this investment, Forrester interviewed five representatives at four organizations that are currently using Bloomreach Engagement. For the purposes of this study, Forrester aggregated the interviewees’ experiences and combined the results into a single composite organization that is a multibillion-dollar fashion retailer with 60 million customers."
