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A programmatic TV guide for sellers

  • EditeurSpotXchange
  • Version Pdf - 20 pages - Février 2015 - Anglais

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Introduction ou extrait du livre blanc

Extrait du livre blanc : "Saying that the traditional concept of television has entered a transformational phase with tremendous potential for broadcasters and content owners is about as profound as saying water is wet.

(...) SpotXchange's new whitepaper, “A Seller's Guide to Programmatic TV”, is meant to help provide a standard definition, shed some light on the industry's use of programmatic TV today and discuss how TV operators and content providers can benefit from this emerging technology moving forward."