A global benchmark of app performance.
"The digital marketing space has evolved dramatically. App advertisers and developers have continued to face new and ongoing challenges that bring increased complexity to finding the right audiences and converting them effectively. A myriad of exciting avenues and opportunities, however, have contributed to the continued acceleration of growth within our industry, which has unequivocally confirmed its resilience. In 2023, mobile ad spend grew by 8% to $362 billion, the market reached a value of USD$228.98 billion—a figure projected to rise to $567.19 billion by 2030—and mobile apps are expected to become a half a trillion dollar industry in 2024 in terms of revenue. To formulate a successful growth strategy in the modern mobile ecosystem, app marketers are tasked with diversifying channels, finding the right media mix, adapting to the transformative nature of user behavior and expectations, and harnessing the power of next-generation technologies. Getting each of these crucial components right isn’t always easy, and the inevitable waves of change and adaptation are not set to slow down.
Forming the requisite mindset and onboarding the right tools are essential to establishing a framework of stability and consistency amid this constant development, in 2024 and well beyond. Regardless of how and when new channels and sources enter your mix, or whether new data privacy regulations are enforced, the questions for marketers remain the same: How do I know where to allocate budget? Where will I get the best return on investment? How can I continue impactful campaign optimization?"
