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Mobile retailing blueprint : a comprehensive guide for navigating the mobile landscape

Introduction ou extrait du livre blanc

"The question of whether consumers will adopt smartphones and other mobile devices is becoming less relevant.

The more relevant question is “What is the best way for retailers to capitalize on consumers’ rapidly evolving use of their mobile devices?” Mobile phones are changing the way retailers, suppliers, and consumers both communicate and do business.

Our phones are always with us—and always on, connecting retailers to current and potential customers, regardless of location or time of day. A survey conducted by BIGresearch found that consumers plan to spend $688.87 per person during the 2010 holiday season, and 25 percent of adult smartphone owners plan to research or make purchases using a mobile device.

That figure jumps to 45 percent when the subject population is young adults between the ages of 18 and 24."

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