Opportunités et best practices pour passer à l'international.
"The advent of e-commerce has significantly broken down trade frontiers for both digital and physical goods, making cross-border e-commerce, wherein consumers buy online from merchants located in other countries, easier than it has ever been. It is now possible for any business to rapidly expand internationally, and payments is a key driver of that opportunity.
Case in point: Cross-border transactions represent 35% of Adyen's total payment volume, and Adyen enables one of its customers interviewed for this report (a successful digital services company headquartered in California) to accept payments from consumers in 199 countries and territories!
The objective of this Adyen Report is to provide insight into the opportunities created by cross-border commerce and share emerging best practices in order to answer one key question for merchants: how to optimize online payments for international expansion? In partnership with Adyen, Edgar, Dunn & Company (EDC), a global strategy consulting firm specialized in payments, has identified best practices based on in-depth interviews with leading online merchants and transaction data provided by Adyen.
In this report, Adyen and EDC will define "cross-border" payment in Part 1 and leverage Adyen's payment data to confirm the international expansion opportunity. In Part 2, this report will draw key insights from interviews with leading online merchants and benchmark data from Adyen to identify emerging best practices related to international expansion."
