The state of cookie compliance among the top 1,000 most visited UK company websites.
"In early 2023, Cookie Information presented a series of reports on the state of cookie compliance across the most visited websites in 10 different European countries.
Now, just over a year later, we’ve once again set out to take a deep dive into current trends and provide you with updated insights. In this report, we’ll be zooming in on UK company websites. And it’s more relevant than ever. Because in our last report, we found compliance rates to be alarmingly low and we’re curious to see if that trend has changed.
Additionally 2023 was an eventful year in data privacy — with the explosive emergence of AI, and subsequently EU’s AI Act, the Digital Services Act and Digital Markets Act as well as Google’s release of Consent Mode v2, which greatly impacted the digital marketing ecosystem. All trends that have carried over into 2024.
We’re excited to present our findings, and hope you find them interesting.
Thank you for reading along!"
