The essential guide to the world's connected behaviours.
"THE GLOBAL STATE OF DIGITAL IN 2024 :
We’re barely a few weeks into the year, but 2024 is already shaping up to be a bumper year for digital milestones.
The biggest headline in this year’s Digital 2024 reports is that global social media users have passed the 5 billion mark, with annual user growth still comfortably above 5 percent. However, this is just one of the many impressive numbers and trends in this year’s data.
Overall digital growth has slowed over recent years, but this is to be expected as internet users reach “supermajority” status.
However, while almost twothirds of the world’s total population is now online, 2.7 billion people remain “unconnected” at the start of 2024, and adoption rates across Sub-Saharan Africa remain well below 50 percent."
