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Messaging apps : the new face of social media and what it means for brands

  • EditeurIPG Lab
  • Version Pdf - 28 pages - Avril 2014 - Anglais

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"Give fans the right experience, and they will not only like you, but even seek out the platforms you endorse. With this in mind, we see brands and media owners already playing a large role in elevating WhatsApp’s biggest competitors like LINE, Kik, and Snapchat.  

In this report, we’ll explore how the battle for messaging app dominance is likely to unfold, and take a close look at the ecosystem, case studies, and best practices to understand what brands and media owners need to know to succeed in this new frontier of social media."