"Influence can be defined as "a substantive noun (from Latin influerer: flow into), action, generally slow and continuous, of one physical agent on someone or something, leading to modifications of a material nature."
Macro, micro, nano ?
To better understand the different levels of influence and their purpose
One may represent the different levels of influence using a pyramid model: a base made up of hundreds of thousands of consumers with moderate individual resonance and a summit reserved for a few dozen stars of influence, having a much larger community...
The levels of influence
Macro influence : macro-influencers are at the very top of the pyramid for the purpose of incarnating the brand. They have the possibility of reaching large numbers in record time.
Micro influence : micro-influencers are at the intermediate level and make it possible to contribute expertise by making the brand credible among their engaged communities.
Nano influence : nano-influencers, consumers transformed into brand ambassadors, recommend the brand by creating authentic on-line content (social networks and emarketplaces) and off-line content (word of mouth)."