"When talking about digital marketing strategy, not all months are created equal. The holiday season - from Thanksgiving to New Year’s Day - can be the land of opportunities for marketers, whether they’re looking to increase brand awareness, drive sales, or strengthen the connection with their customers.
In the business-to-consumer world, the potential is unequivocal, with consumers relying more and more on digital channels to get them through the chaotic shopping season. However, in the business-to-business space, it may be more difficult to establish a meaningful connection and incorporate a holiday theme into your marketing activities.
Regardless if you are a seasoned “holiday marketer” or just starting out, this guide will help you to drive your digital marketing efforts and make sure you don’t miss out on the potential holiday goldmine."