Extrait du livre blanc :
"Social TV analytics has moved from the media lab to mainstream media research in just four years. SecondSync has played a leading role in pioneering the real-time, big data analysis of social interactions mapped to TV programmes, working with the UK’s leading broadcasters and advertising agencies. The company is now spearheading the next stage in the evolution of social TV analytics.
This white paper – the early fruit of that innovation drive – presents the initial findings of a major study, using SecondSync’s social listening technology and social TV expertise to analyse total discussion levels on the Facebook platform in the US, UK and Australia. This is the first in-depth analysis of Facebook’s social TV data across multiple territories, and the first time Facebook has released social TV analytics to the industry at this scale."